Corporate blogs promote products, services or expertise in an area that the company specialises in. The blogs create content addressing industry updates, expert tips and company news, and are often credited with bringing new traffic to a website.
What do good blogs have?
- They have a point of view
- They speak to an audience
- They are quick and easy to read
- They say something interesting and useful
- They are SEO optimised
- They encourage a discussion or call to action.
What are the common mistakes in a blog?
- Over complexity
- Using over complicated language
- Writing for SEO and not the audience
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